Exploring Emotional Engagement in AI-Driven Retail Chatbots: Balancing Emotional Value and Communication Efficiency to Enhance Customer Satisfaction

JW

Jing Wang

XZ

XIAO ZHOU GLASGOW CALEDONIAN UNIVERSITY

Marketing and Retail Developmental Paper Session Paper

Marketing and Retail Developmental Paper Session (A)

BAM2025 Conference

Assessing Generative AI Readiness for Sustainable Digital Transformation in SMEs-A case study of China’s Dimension Stone Industry

XZ

XIAO ZHOU GLASGOW CALEDONIAN UNIVERSITY

Sustainable and Responsible Business Developmental Paper Session Paper

Sustainable and Responsible Business Developmental Paper Session (C)

BAM2025 Conference

Exploring Emotional Engagement in AI-Driven Retail Chatbots: Balancing Emotional Value and Communication Efficiency to Enhance Customer Satisfaction

JW

Jing Wang

XZ

XIAO ZHOU GLASGOW CALEDONIAN UNIVERSITY

Marketing and Retail Developmental Paper Session

Marketing and Retail Developmental Paper Session (A)

BAM2023 Conference

Assessing Generative AI Readiness for Sustainable Digital Transformation in SMEs-A case study of China’s Dimension Stone Industry

XZ

XIAO ZHOU GLASGOW CALEDONIAN UNIVERSITY

Sustainable and Responsible Business Developmental Paper Session

Sustainable and Responsible Business Developmental Paper Session (C)

BAM2023 Conference