Published in
BAM2023 Conference
Publisher
X-CD Journal
Date of Conference
September 5–6, 2023
Exploring Emotional Engagement in AI-Driven Retail Chatbots: Balancing Emotional Value and Communication Efficiency to Enhance Customer Satisfaction
J. Wang · X. ZHOU
The impact of anonymity in AI service agent interaction on unethical consumer behaviour – A dehumanisation theory perspective
C. Talay · N. Hajli · G. Agag · M. AbedRabbo
TikTok Marketing Research: A Systematic Review of Trends, Theories and a Proposed Future Agenda
J. Nie