Short- and Long-term Effects of Marketing Agility on Firm Performance: The role of Customer Service Performance & Customer Co-creation
Marketing and Retail
Developmental Paper Session
Marketing and Retail (M&R) Developmental Paper Session
Understanding the linkages between Marketing Analytics, Marketing Agility and Firms Performance: Innovation Capability & Fit Facets as moderators
Strategy
Developmental Paper Session
Strategy Developmental Paper Session
The impact of anonymity in AI service agent interaction on unethical consumer behaviour – A dehumanisation theory perspective
Marketing and Retail
Developmental Paper Session
Paper
Marketing and Retail Developmental Paper Session (A)
The impact of anonymity in AI service agent interaction on unethical consumer behaviour – A dehumanisation theory perspective
Marketing and Retail
Developmental Paper Session
Marketing and Retail Developmental Paper Session (A)
Testing the Moderating Effect of Top Management Role and Job Autonomy on the Relationship between Institutional Pressures and Employees Innovative Behavior in the Hospitality Industry
All Presentations
Paper
Attachment
All Presentations