The impact of anonymity in AI service agent interaction on unethical consumer behaviour – A dehumanisation theory perspective

CT

Cagri Talay Loughborough University

NH

Nick Hajli Loughborough University

GA

Gomaa Agag Nottingham Trent University

MA

Majd AbedRabbo Middlesex University

Marketing and Retail Developmental Paper Session Paper

Marketing and Retail Developmental Paper Session (A)

BAM2025 Conference

The impact of anonymity in AI service agent interaction on unethical consumer behaviour – A dehumanisation theory perspective

CT

Cagri Talay Loughborough University

NH

Nick Hajli Loughborough University

GA

Gomaa Agag Nottingham Trent University

MA

Majd AbedRabbo Middlesex University

Marketing and Retail Developmental Paper Session

Marketing and Retail Developmental Paper Session (A)

BAM2023 Conference