Efficiency-Driven Trust: Reassessing Relationship Banking and Consumer Trade-offs in a Transforming Banking Ecosystem

FN

Fábio Nazhar University of São Paulo (USP)

RD

Renan Delgado Federal Institute of São Paulo

JM

José Mazzon School of Economics, Business Administration, Accounting and Actuarial, University of São Paulo

FB

Felipe Borini School of Economics, Business Administration, Accounting and Actuarial, University of São Paulo

Marketing and Retail Full Paper Session Paper

Marketing and Retail Full Paper Session

BAM2026 Conference

Proposal for an Integrative Model of a Performance Evaluation System for Innovation Environments

CV

Carlos Vargas FEAUSP

JD

João Gonçalves de Matos Neto School of Economics, Business, Accounting, and Actuarial Sciences at the University of Sao Paulo

GA

Giovani Alves Mendes School of Economics, Business, Accounting, and Actuarial Sciences at the University of Sao Paulo

FB

Felipe Borini School of Economics, Business Administration, Accounting and Actuarial, University of São Paulo

+2 more

Innovation Full Paper Session Paper

Innovation Full Paper Session (3)

BAM2026 Conference