Dr. Xiuli (Shelly) Guo
6 articles
United Kingdom
University of the West of Scotland
Publications by Year
Showing 6 of 6
Factors affecting consumers’ green consumption – a systematic review of literature
XG
Xiuli (Shelly) Guo
University of the West of Scotland
MK
Muzammal Khan
University of the West of Scotland
EC
Eileen Conlan
University of the West of Scotland
Sustainable and Responsible Business
Developmental Paper Session
Sustainable and Responsible Business Developmental Paper Session
BAM2024 Conference
Embedding Sustainability and Responsible Business Practices in Undergraduate Marketing Education: A Case Study from a Scottish University
XG
Xiuli (Shelly) Guo
University of the West of Scotland
Sustainable and Responsible Business
Virtual Paper Session
Paper
Sustainable and Responsible Business Developmental Paper Virtual Session (B)
BAM2025 Conference
Embedding Sustainability and Responsible Business Practices in Undergraduate Marketing Education: A Case Study from a Scottish University
XG
Xiuli (Shelly) Guo
University of the West of Scotland
Sustainable and Responsible Business
Virtual Paper Session
Sustainable and Responsible Business Developmental Paper Virtual Session (B)
BAM2023 Conference
The influence of women leaders and their Authentic Leadership trait in India’s Automobile Industry
PB
CH
Pearlena Rebecca Bharathkumar
University of the west of Scotland
PB
Pravin Kumar Balaraman
University of the West of Scotland
XG
Xiuli (Shelly) Guo
University of the West of Scotland
Christian Harrison
University of Bolton
Leadership and Leadership Development
Developmental Paper Session
Paper
Attachment
Leadership and Leadership Development Developmental Paper Session (A)
BAM2023 Conference
SMEs digital transformation and value creation
XG
Xiuli (Shelly) Guo
University of the West of Scotland
EC
Eileen Conlan
University of the West of Scotland
SY
Shu Yang
University of the West of Scotland
Organisational Transformation Change and Development
Developmental Paper Session
Paper
Attachment
Organisational Transformation Change and Development Developmental Paper Session (A)
BAM2023 Conference
B2B Digital Transformation in Action - An empirical study from a Scottish SME
XG
Xiuli (Shelly) Guo
University of the West of Scotland
EC
Eileen Conlan
University of the West of Scotland
SY
Shu Yang
University of the West of Scotland
All Presentations
Paper
Attachment
All Presentations
BAM 2022 Conference