Abstract
Green consumption has drawn great academic attention in recent years both in developing countries as well as developed countries. However, the current literature on this crucial topic is fragmented and scattered in nature. Therefore, the aim of the systematic review is to identify factoring affecting consumers’ green consumption and providing strategic insights for marketers and policy makers to have a better understanding of consumers’ green consumption. The paper systematically analyses the English articles published from 2014 to 2024 within peer reviewed publications that involve factors affecting green consumption. This systematic review paper contributes to the literature by providing a comprehensive and latest understanding of the multitude of factors affecting consumers’ green consumption. The findings further extend the knowledge of green consumption and the drivers to it as well as providing managerial implications for marketers and policy makers to have a better understanding of consumers’ green consumption.