Ethical AI in Service Innovation: Balancing Benefits and Risks in a Digital Age

MT

Mina Tajvidi Queen Mary University of London

RT

Rana Tajvidi London South Bank University

MB

Mahshid Bagheri Bangor University

Marketing and Retail Developmental Paper Session

Marketing and Retail (M&R) Developmental Paper Session

BAM2024 Conference

Unlocking Stakeholder Engagement Drivers in CSR Communication on Social Media: A Systematic Literature Review

XL

Xiang Li

MT

Mina Tajvidi Queen Mary University of London

ZB

Zafeirenia Brokalaki

Marketing and Retail Developmental Paper Session

Marketing and Retail (M&R) Developmental Paper Session

BAM2024 Conference

Management Responses to Online Reviews: Analysing the Influence of Personalised Responses with Advanced Analytics

AG

Aytac Gokce

NH

Nick Hajli Loughborough University

MT

Mina Tajvidi Queen Mary University of London

Marketing and Retail Full Paper Session

Marketing and Retail Full Paper Session

BAM2023 Conference