Dr. Helen Cai
1 articleBiography
Dr Helen Huifen Cai is a Senior Lecturer of International Management and Innovation at the Business School, Middlesex University London and a Visiting Professor at the School of Economics and Management, Zhejiang SCI-TECH University and Jiaxing University in China. Prior to this, she worked in the banking sector, working as Senior Economist and Middle-Manage. Her current researches on Environmental Management & sustainability, and Systematic literature review, her research focuses on firm's innovation and R&D, multinational enterprises and FDI, international marketing, SMEs and family business, corporate governance and firm-level industry dynamics in emerging markets. She serves as Senior Editor of Cogent Business and Management and on the Editorial Board for the Journal of World Business and has received research funding from One Asia Foundation, Eurasia Foundation and Middlesex University. Her work has been published in various academic journals, such as the Journal of Business Research, Technological Forecasting and Social Change, Journal of Environmental Management, Accounting and Finance, European Business Review, European Management Journal, Business and Industrial Marketing, Corporate Social Responsibility and Environmental Management, etc.