Chris Hand

Prof Chris Hand

7 articles
United Kingdom Kingston University London

Biography

I'm a Professor in the Marketing group and the REF submission co-ordinator at Kingston Business School. I originally studied Economics but have since found my way to the quantitative side of Marketing. My research areas include (online) consumer behaviour, arts audience behaviour and the link between consumption and wellbeing. I have also worked with colleagues in Entrepreneurship on self-employment dynamics and on self-employment and life satisfaction. I ran the doctoral training programme for KBS for over a decade and ran workshops for PGRs on (quantitative) research design, research philosophy and data analysis.

Publications by Year
Showing 7 of 7
Generations and Gambling: Do GenZ gamble more?
Chris Hand Kingston University London
Marketing and Retail Full Paper Session
Full Paper Session
BAM2026 Conference
How do art consumption patterns affect life satisfaction – are omnivores happier than univores?
Chris Hand Kingston University London
Marketing and Retail Full Paper Session
Marketing and Retail (M&R) Full Paper Session
BAM2024 Conference
Self-employment, management and cognitive reflection revisited: mixed evidence from the UK
Chris Hand Kingston University London
Jagannadha Tamvada Kingston Business School
Entrepreneurship Full Paper Session Paper
Entrepreneurship Full Paper Session (A)
BAM2025 Conference
A cautionary (Canterbury) tale of Causal AI
Chris Hand Kingston University London
Elena Fitkov-Norris Kingston Business School
Research Methodology Full Paper Session Paper
Research Methodology Full Paper Session
BAM2025 Conference
Self-employment, management and cognitive reflection revisited: mixed evidence from the UK
Chris Hand Kingston University London
Jagannadha Tamvada Kingston Business School
Entrepreneurship Full Paper Session
Entrepreneurship Full Paper Session (A)
BAM2023 Conference
A cautionary (Canterbury) tale of Causal AI
Chris Hand Kingston University London
Elena Fitkov-Norris Kingston Business School
Research Methodology Full Paper Session
Research Methodology Full Paper Session
BAM2023 Conference
Curb your enthusiasm… What makes SME’s over- or under-optimistic about expected growth in turnover?
Hang Do University of Southampton
Chris Hand Kingston University London
Entrepreneurship Full Paper Session Paper Attachment
Entrepreneurship Full Paper Session (C)
BAM2023 Conference