Impact of Brand Equity on Consumer Purchasing Decisions in FMCG; A Case Study of Nestlé Dairy Products in the UK

MK

Maryam Kazemi Iman Abadi

KK

Kousha Keyhani Sabeti

MT

Mohammad Taleghani

Marketing and Retail Virtual Paper Session Paper

Marketing and Retail Virtual Paper Session (B)

BAM2025 Conference

Impact of Brand Equity on Consumer Purchasing Decisions in FMCG; A Case Study of Nestlé Dairy Products in the UK

MK

Maryam Kazemi Iman Abadi

KK

Kousha Keyhani Sabeti

MT

Mohammad Taleghani

Marketing and Retail Virtual Paper Session

Marketing and Retail Virtual Paper Session (B)

BAM2023 Conference