Marketing and Retail
Marketing and Retail Virtual Paper Session (B)

Impact of Brand Equity on Consumer Purchasing Decisions in FMCG; A Case Study of Nestlé Dairy Products in the UK

MK
Maryam Kazemi Iman Abadi
KK
Kousha Keyhani Sabeti
MT
Mohammad Taleghani
Published in BAM2023 Conference
Publisher X-CD Journal
Date of Conference September 5–6, 2023
Exploring the Integration of AI in Slow Fashion: A Framework for Sustainable Innovation in Luxury Brand Strategies Y. Wang · K. Wang
Impact of Brand Equity on Consumer Purchasing Decisions in FMCG; A Case Study of Nestlé Dairy Products in the UK M. Kazemi Iman Abadi · K. Keyhani Sabeti · M. Taleghani