Marketing and Retail
Marketing and Retail Virtual Paper Session (B)

Exploring the Integration of AI in Slow Fashion: A Framework for Sustainable Innovation in Luxury Brand Strategies

YW
Yue Wang Business School for the Creative Industries at University for the Creative Arts
KW
Kun Wang The University of Manchester
Published in BAM2023 Conference
Publisher X-CD Journal
Date of Conference September 5–6, 2023
Exploring the Integration of AI in Slow Fashion: A Framework for Sustainable Innovation in Luxury Brand Strategies Y. Wang · K. Wang
Impact of Brand Equity on Consumer Purchasing Decisions in FMCG; A Case Study of Nestlé Dairy Products in the UK M. Kazemi Iman Abadi · K. Keyhani Sabeti · M. Taleghani