Exploring the Integration of AI in Slow Fashion: A Framework for Sustainable Innovation in Luxury Brand Strategies

YW

Yue Wang Business School for the Creative Industries at University for the Creative Arts

KW

Kun Wang The University of Manchester

Marketing and Retail Virtual Paper Session Paper

Marketing and Retail Virtual Paper Session (B)

BAM2025 Conference

Exploring the Integration of AI in Slow Fashion: A Framework for Sustainable Innovation in Luxury Brand Strategies

YW

Yue Wang Business School for the Creative Industries at University for the Creative Arts

KW

Kun Wang The University of Manchester

Marketing and Retail Virtual Paper Session

Marketing and Retail Virtual Paper Session (B)

BAM2023 Conference