Abstract
This paper explores the integration of Artificial Intelligence (AI) in Slow Fashion to enhance sustainability within luxury brand strategies. While luxury brands face the challenge of balancing exclusivity with ethical and environmental responsibility, AI offers innovative solutions for optimizing supply chains, enhancing consumer engagement, and supporting sustainable material innovation. By leveraging sustainability frameworks such as the Triple Bottom Line and Circular Economy alongside AI-driven predictive analytics and blockchain-enabled transparency, brands can achieve a balance between heritage craftsmanship and technological advancement. This study proposes a theoretical framework incorporating sustainability, technological adaptation, and cultural value preservation. Through qualitative research involving industry stakeholders, it examines the potential of AI in facilitating sustainable innovation while maintaining luxury brand authenticity. The findings will contribute to the discourse on AI-driven sustainability in fashion, offering strategic insights for brands aiming to integrate AI without compromising exclusivity or craftsmanship.