Mrs. Maryam Kazemi Iman Abadi
2 articles
United Kingdom
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Showing 2 of 2
Impact of Brand Equity on Consumer Purchasing Decisions in FMCG; A Case Study of Nestlé Dairy Products in the UK
MK
Maryam Kazemi Iman Abadi
KK
Kousha Keyhani Sabeti
MT
Mohammad Taleghani
Marketing and Retail
Virtual Paper Session
Paper
Marketing and Retail Virtual Paper Session (B)
BAM2025 Conference
Impact of Brand Equity on Consumer Purchasing Decisions in FMCG; A Case Study of Nestlé Dairy Products in the UK
MK
Maryam Kazemi Iman Abadi
KK
Kousha Keyhani Sabeti
MT
Mohammad Taleghani
Marketing and Retail
Virtual Paper Session
Marketing and Retail Virtual Paper Session (B)
BAM2023 Conference