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Mr. Kousha Keyhani Sabeti

2 articles
United Kingdom
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Showing 2 of 2
Impact of Brand Equity on Consumer Purchasing Decisions in FMCG; A Case Study of Nestlé Dairy Products in the UK
Maryam Kazemi Iman Abadi
Kousha Keyhani Sabeti
Mohammad Taleghani
Marketing and Retail Virtual Paper Session Paper
Marketing and Retail Virtual Paper Session (B)
BAM2025 Conference
Impact of Brand Equity on Consumer Purchasing Decisions in FMCG; A Case Study of Nestlé Dairy Products in the UK
Maryam Kazemi Iman Abadi
Kousha Keyhani Sabeti
Mohammad Taleghani
Marketing and Retail Virtual Paper Session
Marketing and Retail Virtual Paper Session (B)
BAM2023 Conference