Linking the Essence of a Place Brand to Motivations to Visit

CD

Charles Dennis Middlesex University

EA

Eleftherios Alamanos

DS

Dimitrios Stylidis

AU

Akiko Ueno University of Bradford

+3 more

Marketing and Retail Developmental Paper Session

Marketing and Retail (M&R) Developmental Paper Session

BAM2024 Conference

Artificial intelligence and firm performance: A systematic literature review and future research agenda

ZJ

Zhongqi Jin Middlesex University London

QY

Qiong Yuan Middlesex University

DZ

Dongmei Zha Brunel University London

HC

Helen Cai Business School Middlesex University London

+1 more

eBusiness and eGovernment Full Paper Session Paper Attachment

e-Business and e-Government Full Paper Session

BAM2023 Conference