Virtual Identities, Real Revenue: Deepfake as a Disruptive E-Business innovation in Chinese Cross-Border Fashion

HZ

Hairong Zhai Manchester Metropolitan University

FE

Farag Edghiem Manchester Metropolitan University

eBusiness and Information Systems Management Full Paper Session Paper

eBusiness and Information Systems Management Full Paper Session

BAM2025 Conference

Virtual Identities, Real Revenue: Deepfake as a Disruptive E-Business innovation in Chinese Cross-Border Fashion

HZ

Hairong Zhai Manchester Metropolitan University

FE

Farag Edghiem Manchester Metropolitan University

eBusiness and Information Systems Management Full Paper Session

eBusiness and Information Systems Management Full Paper Session

BAM2023 Conference