eBusiness and Information Systems Management
eBusiness and Information Systems Management Full Paper Session

Virtual Identities, Real Revenue: Deepfake as a Disruptive E-Business innovation in Chinese Cross-Border Fashion

HZ
Hairong Zhai Manchester Metropolitan University
FE
Farag Edghiem Manchester Metropolitan University

Published in BAM2023 Conference
Publisher X-CD Journal
Date of Conference September 5–6, 2023