Ms. Karen Zakaria
2 articles
United Arab Emirates
Ajman University
Biography
I am an MBA student in the College of Business Administration Ajman University with majors in Marketing. I am working as Research Assistant with Dr Muhammad Nisar Khan, Assistant Professor, in the Department of Management, College of Business Administration, Ajman University. My area of interest is consumer behaviors, green marketing, sustainability, human resource management and ethical leadership.
Publications by Year
Showing 2 of 2
Sustainable Beauty: Examining the Influence of Ethical Concerns and Perceived Value on Green Cosmetics Consumption in the GCC
KZ
Karen Zakaria
Ajman University
MK
Muhammad Khan
Ajman University
Marketing and Retail
Virtual Paper Session
Paper
Marketing and Retail Virtual Paper Session
BAM2025 Conference
Sustainable Beauty: Examining the Influence of Ethical Concerns and Perceived Value on Green Cosmetics Consumption in the GCC
KZ
Karen Zakaria
Ajman University
MK
Muhammad Khan
Ajman University
Marketing and Retail
Virtual Paper Session
Marketing and Retail Virtual Paper Session
BAM2023 Conference