Marketing and Retail
Marketing and Retail Virtual Paper Session

Sustainable Beauty: Examining the Influence of Ethical Concerns and Perceived Value on Green Cosmetics Consumption in the GCC

KZ
Karen Zakaria Ajman University
MK
Muhammad Khan Ajman University
Published in BAM2023 Conference
Publisher X-CD Journal
Date of Conference September 5–6, 2023
The Role of Message Strategy Combinations, Perceived Risk, and Personalization in Chinese Cosmetic Short-Video Advertising: Insights from Taylor’s Six-Segment Message Strategy Wheel K. Khan · C. Qiu · Q. Bai
Sustainable Beauty: Examining the Influence of Ethical Concerns and Perceived Value on Green Cosmetics Consumption in the GCC K. Zakaria · M. Khan
Narrative Transportation in the Social Media Age: Enhancing Employer Brand Through Instagram Stories R. Lai · Y. Chew · N. Goto · P. Lau