Decoding chocolate: a semiotic analysis of advertising posters, 1871–1900.

XJ

Xavier Jou-Badal ESCI Universitat Pompeu Fabra

LM

Lara Martin-Vicario Universitat Internacional de Catalunya

Management and Business History Developmental Paper Session Paper

Management and Business History Developmental Paper Session

BAM2025 Conference

Decoding chocolate: a semiotic analysis of advertising posters, 1871–1900.

XJ

Xavier Jou-Badal ESCI Universitat Pompeu Fabra

LM

Lara Martin-Vicario Universitat Internacional de Catalunya

Management and Business History Developmental Paper Session

Management and Business History Developmental Paper Session

BAM2023 Conference