Management and Business History
Management and Business History Developmental Paper Session

Decoding chocolate: a semiotic analysis of advertising posters, 1871–1900.

XJ
Xavier Jou-Badal ESCI Universitat Pompeu Fabra
LM
Lara Martin-Vicario Universitat Internacional de Catalunya

Published in BAM2023 Conference
Publisher X-CD Journal
Date of Conference September 5–6, 2023