Naushaba Chowdhury

Ms. Naushaba Chowdhury

4 articles
United Kingdom University of the West of Scotland

Biography

2nd year PhD student. Topic: B2B Marketing in the apparel industry.

Publications by Year
Showing 4 of 4
The Effect of Social Media (X) on Consumer Complaint Behaviour in Retail Sector (Gas Station) in Saudi Arabia
Abdullah Allukhmy
Pravin Balaraman
Jonathan Liu University of Wales Trinity St David
Kasim Sheikh University of the west of Scotland
+1 more
Marketing and Retail Developmental Paper Session Paper
Marketing and Retail Developmental Paper Session
BAM2025 Conference
The Effect of Social Media (X) on Consumer Complaint Behaviour in Retail Sector (Gas Station) in Saudi Arabia
Abdullah Allukhmy
Pravin Balaraman
Jonathan Liu University of Wales Trinity St David
Kasim Sheikh University of the west of Scotland
+1 more
Marketing and Retail Developmental Paper Session
Marketing and Retail Developmental Paper Session
BAM2023 Conference
CSR, Employee Performance and Disruptive Sustainability in the Readymade Garment Industry in Bangladesh
Naushaba Chowdhury University of the West of Scotland
Pravin Kumar Balaraman University of the West of Scotland
Jonathan Liu University of Wales Trinity St David
Performance Management Developmental Paper Session Paper Attachment
Performance Management Developmental Paper Session
BAM2023 Conference
A literature review of B2B marketing strategy in the context of the apparel industry’s shift to service orientation
Naushaba Chowdhury University of the West of Scotland
Pravin Kumar Balaraman University of the West of Scotland
All Presentations Paper Attachment
All Presentations
BAM 2022 Conference