Marketing and Retail
Marketing and Retail Developmental Paper Session

The Effect of Social Media (X) on Consumer Complaint Behaviour in Retail Sector (Gas Station) in Saudi Arabia

AA
Abdullah Allukhmy
PB
Pravin Balaraman
JL
Jonathan Liu University of Wales Trinity St David
KS
Kasim Sheikh University of the west of Scotland
NC
Naushaba Chowdhury University of the West of Scotland
Published in BAM2023 Conference
Publisher X-CD Journal
Date of Conference September 5–6, 2023
The Effect of Social Media (X) on Consumer Complaint Behaviour in Retail Sector (Gas Station) in Saudi Arabia A. Allukhmy · P. Balaraman · J. Liu · K. Sheikh · N. Chowdhury
The Impact of Front-of-Staff Ethnicity on Perceived Authenticity, Trust, and Consumer Behaviour in Ethnic Small Restaurants vs. Ethnic Restaurant Franchises K. Ibrahim · B. Potdar · L. McNeill · R. McQueen
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