Marketing and Retail
Marketing and Retail Developmental Paper Session

Business-to-Business Marketing: The theoretical integration of Servitization, Service-Dominant-Logic and Customer Experience.

KG
Keith Glanfield Cardiff Metropolitan University
AA
Ahmed Almoraish Cardiff University
Published in BAM2023 Conference
Publisher X-CD Journal
Date of Conference September 5–6, 2023
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Business-to-Business Marketing: The theoretical integration of Servitization, Service-Dominant-Logic and Customer Experience. K. Glanfield · A. Almoraish