Differentiating Private Label and Branded Value Co-Creation : Service Eco-Systems in Grocery Category Management
Marketing and Retail
Full Paper Session
Marketing and Retail Full Paper Session
Revisiting and reframing ‘experience’ in customer experience
Marketing and Retail
Developmental Paper Session
Marketing and Retail (M&R) Developmental Paper Session
A set of measurement scales to measure the influence of service-dominant-logic on consumer customer experience
Marketing and Retail
Developmental Paper Session
Marketing and Retail Developmental Paper Session
Business-to-Business Marketing: The theoretical integration of Servitization, Service-Dominant-Logic and Customer Experience.
Developmental Paper Session
Marketing and Retail Developmental Paper Session
A set of measurement scales to measure the influence of service-dominant-logic on consumer customer experience
Marketing and Retail
Developmental Paper Session
Marketing and Retail Developmental Paper Session
Business-to-Business Marketing: The theoretical integration of Servitization, Service-Dominant-Logic and Customer Experience.
Marketing and Retail
Developmental Paper Session
Marketing and Retail Developmental Paper Session
The Impact of Ethical and Sustainability Issues associated with Planned Obsolescence on Consumer Purchasing Decisions
Marketing and Retail
Developmental Paper Session
Paper
Attachment
Marketing and Retail Developmental Paper Session
Where do I really belong: Does the past influence the future belonging of front-line employees?
Marketing and Retail
Developmental Paper Session
Marketing and Retail Developmental Paper Session
A Phenomenographic investigation of Marketing practice: Revealing a diversity of Marketers’ understandings of Marketing-as-Practice.
All Presentations
Paper
Attachment
All Presentations
Challenging the primacy of sensory brand experience. A cross cultural study of the influence of brand experience on consumer based brand equity in India and The UK.
All Presentations
Paper
Attachment
All Presentations