Biography

I am deeply involved in academic life, doing field research on Italian and international medium-sized firms. I have a great attention to university-industry relation, where I apply action research principles helping firms in their digital transformation. I have strong professional skills in qualitative and quantitative research methods and long-standing experience in the higher education industry, with specific training regarding data analysis (Multivariate analysis, Structural equations modeling, Network analysis), strategic and marketing research, digital marketing, innovation management and knowledge management. My current research focuses on three areas: - Digital business transformation: IOT-enabled business models change in products and services. - Digital Servitization (manufacturing firms transforming into service providers), product-as-a-service and systemic product-services complex offerings. - Knowledge management and innovation strategies in Knowledge Intensive Business Services (KIBS), such as digital-media design firms. On these topics I have written several journal articles and books chapters and have been involved in national and international research projects. I published in Industrial Marketing Management, European Management Journal, Journal of Intellectual Capital, Managing Service Quality, Journal of Business-to-Business Marketing, Industry & Innovation.I am deeply involved in academic life, doing field research on Italian and international medium-sized firms. I have a great attention to university-industry relation, where I apply action research principles helping firms in their digital transformation. I have strong professional skills in qualitative and quantitative research methods and long-standing experience in the higher education industry, with specific training regarding data analysis (Multivariate analysis, Structural equations modeling, Network analysis), strategic and marketing research, digital marketing, innovation management and knowledge management. My current research focuses on three areas: - Digital business transformation: IOT-enabled business models change in products and services. - Digital Servitization (manufacturing firms transforming into service providers), product-as-a-service and systemic product-services complex offerings. - Knowledge management and innovation strategies in Knowledge Intensive Business Services (KIBS), such as digital-media design firms. On these topics I have written several journal articles and books chapters and have been involved in national and international research projects. I published in Industrial Marketing Management, European Management Journal, Journal of Intellectual Capital, Managing Service Quality, Journal of Business-to-Business Marketing, Industry & Innovation.