British Academy of Management

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Gamification as a Catalyst for Behavioural Transformation in Organizational Development: Advancing Employee Engagement through Strategic Internal Marketing

Krishnamohan Sripada University of Hyderabad

Chetan Srivastava University of Hyderabad

Sairam Sripada Jonginpally B.R. Engineering college, Hyderabad, Telangana, India

Priyanka Adiandhra University of Hyderabad

Organisational Transformation Change and Development Developmental Paper Session

Organisational Transformation Change and Development - Dev Papers: Meaning, Behaviour and Change Agency

BAM2026 Conference