British Academy of Management

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The Influence of Social Media Influencers on Consumer Behaviour in the Kingdom of Bahrain

Noor Jamsheer University of South Wales

Lauren Josie Thomas University of South Wales

Jackie Harris University of South Wales

Jonathan Deacon University of South Wales

Inter-Organizational Collaboration: Partnerships, Alliances and Networks Virtual Paper Session Paper

Marketing and Retail (M&R) Developmental Paper Session

BAM2024 Conference