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Prof Lisa McNeill

4 articles
New Zealand University of Otago

Biography

Professor Lisa McNeill teaches primarily in the areas of innovation and new product development, and postgraduate research methods. Lisa's research focuses on consumer behaviour and consumption, examining aspects of retailing, brand management and sustainability in relation to this. Recent research highlights the increasing sustainability focus of the fashion industry, and explores consumer motivations to become more sustainable in their choices, use and disposal of fashion products. Other projects include testing the efficacy of different forms of nutritional labelling on food products, sustainable packaging alternatives in supermarkets, and consumer acceptance of clean meat products. All streams of research are strongly linked to supervision of research students at PhD, MCom or Honours level. Lisa is also a member of Food Waste Innovation, a University of Otago Research Theme which measures food waste, develops reduction strategies, applies innovative technology, and works to modify producer and consumer behaviour.

Publications by Year
Showing 4 of 4
The Impact of Front-of-Staff Ethnicity on Perceived Authenticity, Trust, and Consumer Behaviour in Ethnic Small Restaurants vs. Ethnic Restaurant Franchises
Khaled Ibrahim Auckland University of Technology
Balkrushna Potdar University of Tasmania
Lisa McNeill University of Otago
Rachel McQueen University of Alberta
Marketing and Retail Developmental Paper Session
Marketing and Retail Developmental Paper Session
BAM2025 Conference
Eco-friendly fashion: Examining self, paid, and unpaid mending choices
Balkrushna Potdar University of Tasmania
Lisa McNeill University of Otago
Rachel McQueen University of Alberta
Khaled Ibrahim Auckland University of Technology
Marketing and Retail Full Paper Session
Marketing and Retail Full Paper Session
BAM2025 Conference
The Impact of Front-of-Staff Ethnicity on Perceived Authenticity, Trust, and Consumer Behaviour in Ethnic Small Restaurants vs. Ethnic Restaurant Franchises
Khaled Ibrahim Auckland University of Technology
Balkrushna Potdar University of Tasmania
Lisa McNeill University of Otago
Rachel McQueen University of Alberta
Marketing and Retail Developmental Paper Session
Marketing and Retail Developmental Paper Session
BAM2023 Conference
Eco-friendly fashion: Examining self, paid, and unpaid mending choices
Balkrushna Potdar University of Tasmania
Lisa McNeill University of Otago
Rachel McQueen University of Alberta
Khaled Ibrahim Auckland University of Technology
Marketing and Retail Full Paper Session
Marketing and Retail Full Paper Session
BAM2023 Conference