Abstract
Research studies have revealed numerous challenges in adopting Enterprise Resource Planning (ERP) projects. However, businesses are turning to ERP implementation as a strategic priority to get many tangible benefits. The key objective of this study is to create an empirically supported strategy to address the problem of ERP adoption behaviour in developing countries such as Pakistan. The deployment of ERP systems has been investigated, and its realities have been explained by applying the quantitative research approach. The primary contextual factors that are investigated with the adoption of ERP systems are effort expectancy (EE), performance expectancy (PE), Social influence (SI), and facilitating conditions (FCs). Whereas attitude is measured as a mediating factor between IVs and DV. A conceptual framework is created for empirical validation made on the Unified Theory of Acceptance and Use of Technology (UTAUT) model, a. PLS-SEM is the primary statistical analysis tool, and the sample size is projected to be 247 SMEs in Pakistan. The results demonstrate a strong correlation between ERP adoption behaviour, attitude, performance expectations, and facilitating conditions. In addition to the importance of direct relations, the central premise is further supported by the considerable mediation effect of attitude regarding effort expectancy, performance expectancy, and social influence toward ERP adoption behaviour. This study has ramifications for businesses considering adopting an ERP system to strengthen their operational activities. Organizations can create plans to improve the chances of successful ERP implementation by determining the elements that affect ERP adoption behavior.