Abstract
In recent years, countries are beginning to recognize the serious threats to the natural environment. Due to constant reliance on electricity and computer emissions, businesses are escalating the already dire situation and doubling global carbon emissions. To remain competitive in the future, companies are now facing severe pressures to adopt environmentally friendly policies and procedures. It has become critical for businesses to protect the environment, and in response to these pressures, they have started using different processes to address environmental concerns. Keeping all the challenges in view, the main contribution of current research was to explore the role played by green transformational leadership (GTL) in enhancing green creativity (GC). Moreover, green human resource management (GHRM) was hypothesized as a mediator in the relationship between green transformational leadership (GTL) and green creativity (GC). The services sector in Oman was the focus of the study by involving 207 participants through questionnaire-based survey method. The study was employed Structural Equation Modeling through (SmartPLS) software to conduct empirical analysis. The results displayed has a positive and significant impact of GTL on GC. Furthermore, the hypothesized mediation of GHRM was also confirmed in the empirical results. The findings offer useful insights, especially for the managers and services-based enterprises, which may be further helpful for the innovation process. Future research can emphasis on the proposed relationship in other Gulf countries and consider longitudinal settings.In recent years, countries are beginning to recognize the serious threats to the natural environment. Due to constant reliance on electricity and computer emissions, businesses are escalating the already dire situation and doubling global carbon emissions. To remain competitive in the future, companies are now facing severe pressures to adopt environmentally friendly policies and procedures. It has become critical for businesses to protect the environment, and in response to these pressures, they have started using different processes to address environmental concerns. Keeping all the challenges in view, the main contribution of current research was to explore the role played by green transformational leadership (GTL) in enhancing green creativity (GC). Moreover, green human resource management (GHRM) was hypothesized as a mediator in the relationship between green transformational leadership (GTL) and green creativity (GC). The services sector in Oman was the focus of the study by involving 207 participants through questionnaire-based survey method. The study was employed Structural Equation Modeling through (SmartPLS) software to conduct empirical analysis. The results displayed has a positive and significant