Abstract
Advancements in technology and increased mechanisation of everyday tasks, as well as increasing opportunities for sedentary forms of leisure have contributed to a ‘pandemic’ of physical inactivity. Thus, increasing levels of physical activity has become a global health priority for the World Health Organisation (WHO). Despite the increasing focus on promoting physical activity participation, statistics show that large portions of society are not sufficiently active, and this is more pronounced in certain groups including young women from disadvantaged areas, framed as the ‘double jeopardy’ (StreetGames, 2017). This paper outlines the empirical findings from a research study that examines this phenomenon through a practice theory lens. Specifically, it describes how a qualitative methodology uncovered the mediating role of technology in physical activity consumption among girls where technology was shown to be a significant anchor of practice.