Abstract
Job searching has been transformed during the years as a result of the significant technological developments and the recent digitization, in conjunction with the new working environment that emerged after the Covid-19 pandemic. The majority of organizations and candidates use recruitment platforms, rendering traditional advertisements in press as obsolete. These new conditions recommend a challenge for the human resource management. Organizational attractiveness seems to be important, as job candidates are attracted by organizations whose culture has similar characteristics with their personality. Diversity and inclusion policies in organizations promote the equality and protect employees from any kind of discrimination and Employee Resource Groups which act in an organization enhance this value. These policies and groups do not affect only the internal environment but also the external.