Identity
Identity Full Paper Session

Split Fame, Shared Name: A Conceptual Framework for Group Brands

OS
Olusegun Shogbanmu Rennes School of Business
CA
Claire-Lise Ackermann Rennes School of Business
DH
Dildar Hussain Rennes School of Business
Published in BAM2023 Conference
Publisher X-CD Journal
Date of Conference September 5–6, 2023
Organizational Identity Work in Adapting Teaching and Learning in Higher Education During the Emergence of Generative Artificial Intelligence O. Kupiainen · E. Kjelin · K. Wirenius
“Demystifying through myth”: an exploration of the role of myth in shaping identity narratives in the context of technological change N. Langebraun
Split Fame, Shared Name: A Conceptual Framework for Group Brands O. Shogbanmu · C. Ackermann · D. Hussain