Abstract
Despite growing interest in artificial intelligence (AI) as a decision-support tool in corporate governance, its adoption at the board level remains limited. This disparity between anticipated benefits and actual implementation is especially evident in the divide between developed and developing regions, with the gap being particularly pronounced in the African context. Morocco, investing in AI while modernizing governance frameworks, provides a relevant context for this study. This research explores the diffusion of AI in Moroccan corporate governance, focusing on board directors' perspectives. Using Diffusion of Innovation (DOI) theory, this research explores how Moroccan board directors perceive AI adoption and the factors shaping its diffusion. Based on 21 semi-structured interviews, findings reveal that AI integration in governance is largely absent, with directors adopting a cautious, wait-and-see approach. While large firms are seen as potential early adopters, engagement remains minimal. Directors emphasize low visibility and media influence, noting that governance-specific AI tools lack promotion, while general AI dominates discourse, creating confusion.