Abstract
This study critically examines entrepreneurial action theory through the lens of queer phenomenology, focusing on how the complex 'coming out' process of a transgender woman entrepreneur can reconfigure entrepreneurial action. While entrepreneurial action theory traditionally focuses on decision-making within uncertain environments, it rarely accounts for the experiences of transgender women. Transgender women often navigate the social space dominated by heteronormative. The complex nature of the 'coming out' process can vary greatly depending on personal and social circumstances. This research focuses on the lived experiences of Ann, an Australian and successful entrepreneur who has started to experience a decline in the business after her 'coming out' as a transgender woman. The conservative views of society led Ann to conceal her identity over 10 years after starting the business, which eventually led to a mental breakdown. This highlights the need for future research on entrepreneurial action theories to account for diverse gender identities. For policymakers aiming to foster economic growth amid volatility, supporting transgender women entrepreneurs' mental health during transitional periods is essential for sustained business success.