Entrepreneurship

Entrepreneurship Virtual Paper Session (C)

Navigating Disadvantage: The Intersectional Challenges and Strategies of Vietnamese Women Entrepreneurs

Minh Nguyen Phuong Tran The University Of Danang - University Of Economics

Trang Gardner University of Southampton

Sajeda Pervin University of Southampton, Malaysia

JP

Jane Parry University of Southampton

BH

Brian Hracs University of Southampton

PR

Peter Rodgers University of Southampton

Abstract

This study examines the experiences of 20 Vietnamese women entrepreneurs of micro and small enterprise through an intersectional lens. Our sample specially includes women from disadvantaged groups regarding geographical marginalisation, minor ethnicity and being single parents. Thematic analysis reveals that these women have limited agency, affecting their entrepreneurial activities whilst highlighting their ability to creatively navigate disadvantage circumstances to start and grow their businesses. External support from family and community networks emerged as critical resources in mitigating role conflicts and resource constraints. Religious faith plays a vital role in fostering motivation, perseverance, and moral guidance, enabling them to overcome barriers. The study highlights the unique challenges faced by female entrepreneurs at the intersection of gender roles, socio-cultural norms, ethnicity and geographical marginalisation, contributing to the advancement of intersectional research and policymaking.

Primary Track

Entrepreneurship

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Final Paper Upload

Published in BAM2025 Conference

Publisher X-CD Journal

Date of Conference September 1–5, 2025

Navigating Disadvantage: The Intersectional Challenges and Strategies of Vietnamese Women Entrepreneurs M. Tran · T. Gardner · S. Pervin · J. Parry · B. Hracs · P. Rodgers

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