African Studies
African Studies Full Paper Session (B)

Customers perspectives on trusting virtual conversational assistants

SM
Senzekile Mofokeng University of Pretoria (GIBS)
MS
Mark NK Saunders University of Birmingham
VS
Vivienne Spooner GORDON INSTITUTE OF BUSINESS SCIENCE
Published in BAM2023 Conference
Publisher X-CD Journal
Date of Conference September 5–6, 2023
Customers perspectives on trusting virtual conversational assistants S. Mofokeng · M. Saunders · V. Spooner
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