Marketing and Retail
Marketing and Retail Full Paper Session

Personalised Pricing and Customer Loyalty in Ride-Sharing Platforms: The Mediating Roles of Perceived Corporate Social Responsibility and Consumer Ethical Perceptions

AA
Ali Ayoubigol Sharif University of Technology
AK
Arash KhaliliNasr Graduate school of management and economics, Sharif University of Technology
MR
Mona Rashidirad
AK
Arezoo Khalili Nasr Management Faculty, Business Department, University of Tehran, Tehran, Iran
Published in BAM2023 Conference
Publisher X-CD Journal
Date of Conference September 5–6, 2023
Does social media matter? The influence of COVID-19's uncertainty-fear in destination revisit intent post-COVID-19 R. Eid · A. Hamdy
Identifying and Prioritizing Customer Preferences in Selecting an AI Travel Assistant F. Yavari Gohar
Personalised Pricing and Customer Loyalty in Ride-Sharing Platforms: The Mediating Roles of Perceived Corporate Social Responsibility and Consumer Ethical Perceptions A. Ayoubigol · A. KhaliliNasr · M. Rashidirad · A. Khalili Nasr