Marketing and Retail
Marketing and Retail Full Paper Session

Should family firms disclose their nature to customers? Evidence from a between-subjects experiment

MS
Mansour Shahhosseini Graduate School of Management and Economics, Sharif University of Technology, Tehran, Iran
AK
Arash KhaliliNasr Graduate school of management and economics, Sharif University of Technology
MR
Mona Rashidirad
GS
George Saridakis University of Kent
AK
Arezoo Khalili Nasr Management Faculty, Business Department, University of Tehran, Tehran, Iran
Published in BAM2023 Conference
Publisher X-CD Journal
Date of Conference September 5–6, 2023
Understanding emerging consumer roles as tools for value co-creation in the metaverse R. Ellis · N. Yip · J. Wilson · R. Jones
Should family firms disclose their nature to customers? Evidence from a between-subjects experiment M. Shahhosseini · A. KhaliliNasr · M. Rashidirad · G. Saridakis · A. Khalili Nasr