Abstract
Since the last decade, organizations have been exerting pressure on exploring new technologies and their impact on their operations to remain competitive, transforming how organizations compete and manage their digital transformation operations. Although digital transformation and leadership are imperative and timely topics, there is a lack of rigorous research to grasp this transformation. Meanwhile, this rapid advancement is changing the nature of leadership competencies needed for this digital transformation. We have developed a multi-level model for digital leadership and digital transformation. We have built our conceptual foundations on the 4I framework to explain the digital leadership role in four phases - intuition, interpretation, integration, and institutionalization for successfully implementing digital transformation. We present a conceptual model and future research agenda.