The Relationship between The Popularity of Co-branding and Consumer Purchase Decision
Marketing and Retail
Virtual Paper Session
Paper
Marketing and Retail Virtual Paper Session
Digital Supply Chain Capabilities and Financial Performance: The Roles of Risk Management and Information Processing
Operations, Logistics and Supply Chain Management
Virtual Paper Session
Paper
Operations, Logistics and Supply Chain Management - Virtual Session
Second-Hand Clothing Purchase Intention: The Role of Attitudes, Norms, Control, and Sanitary Risk
Sustainable and Responsible Business
Virtual Paper Session
SRB 38 - Consumer Behaviour, Gender and Inclusive Sustainability - Virtual Session
The Role of Big Data Analytics Capabilities in Firm Performance: The Influence of Knowledge Management and Talent Capability
Strategy
Developmental Paper Session
Strategy Virtual Paper Session
Resource allocation: Does intelligence always translate into success/goal achievement? The role of grit in firm performance. Grit does matter in a crisis situation.
Strategy
Developmental Paper Session
Paper
Strategy Virtual Paper Session
The Effectiveness of ChatAI on Influencing Customer's Compulsive Buying Behaviors: Application of ChatGPT
Marketing and Retail
Full Paper Session
Paper
Marketing and Retail (M&R) Full Paper Session
Inward Foreign Direct Investment, Energy Consumption, and Economic Growth: “A Tale of Malaysia and Thailand”
Corporate Governance
Virtual Paper Session
Paper
Corporate Governance Virtual Paper Session
The Impact of the Co-Branding Between Time-honored Brands and New Brands on the Purchase Intention of University Students
Marketing and Retail
Virtual Paper Session
Paper
Marketing and Retail (M&R) Developmental Paper Session
The valuation effects of corporate social responsibility (CSR) on mergers and acquisitions: Evidence from Chinese state-owned enterprises
Sustainable and Responsible Business
Virtual Paper Session
Paper
Sustainable and Responsible Business Virtual Paper Session
The Value-reduced Impact of Carbon Emissions on Acquirer Value: Evidence from Chinese SOEs Mergers and Acquisition Transactions
Corporate Governance
Virtual Paper Session
Corporate Governance Virtual Paper Session
Driving Consumer Purchase Intentions in E-Commerce Live Streaming: Insights from SOR Theory
eBusiness and Information Systems Management
Virtual Paper Session
Paper
eBusiness and Information Systems Management Virtual Paper Session
Impact of Digitalization on Environmental Performance The Role of Organizational Green Culture and R&D in SMEs
Innovation
Virtual Paper Session
Paper
Innovation Developmental Paper Virtual Session
The Role of Message Strategy Combinations, Perceived Risk, and Personalization in Chinese Cosmetic Short-Video Advertising: Insights from Taylor’s Six-Segment Message Strategy Wheel
Marketing and Retail
Virtual Paper Session
Paper
Marketing and Retail Virtual Paper Session
The Value-reduced Impact of Carbon Emissions on Acquirer Value: Evidence from Chinese SOEs Mergers and Acquisition Transactions
Corporate Governance
Virtual Paper Session
Corporate Governance Virtual Paper Session
Driving Consumer Purchase Intentions in E-Commerce Live Streaming: Insights from SOR Theory
eBusiness and Information Systems Management
Virtual Paper Session
eBusiness and Information Systems Management Virtual Paper Session
Impact of Digitalization on Environmental Performance The Role of Organizational Green Culture and R&D in SMEs
Innovation
Virtual Paper Session
Innovation Developmental Paper Virtual Session
The Role of Message Strategy Combinations, Perceived Risk, and Personalization in Chinese Cosmetic Short-Video Advertising: Insights from Taylor’s Six-Segment Message Strategy Wheel
Marketing and Retail
Virtual Paper Session
Marketing and Retail Virtual Paper Session
Analysis of Factors Influencing Chinese Generation Z’s of Purchase Intention of Holiday Limited Products
Marketing and Retail
Developmental Paper Session
Paper
Attachment
Marketing and Retail Developmental Paper Session
Knowledge-based psychological ownership and knowledge hiding— a source of inspiration for knowledge sharing research
Knowledge and Learning
Full Paper Session
Knowledge and Learning Full Paper Session
Listening to the voices: Exploring the Female’s clothing Consumption behavior through the lens of technology diffusion
Marketing and Retail
Full Paper Session
Marketing and Retail Full Paper Session