Abstract
Over the past decade, fashion-sensitive consumers have shown some improvements in their attitudes toward sustainable fashion consumption (SFC), attributed to the efforts of sustainability advocates, academics, and researchers. Eco-friendly attitudes play a crucial role in shaping SFC, but the existing literature lacks information on how these general eco-friendly practices influence SFC among fashion-sensitive consumers. This study employs an online survey approach to measure the impact of eco-friendly practices on garment mending behaviors (self-repair, paid repair, and unpaid repair) among fashion-sensitive consumers in four first-world countries. The cross-sectional survey data, analyzed using Structural Equation Modelling and multi-group analysis, indicates significant effects of eco-friendly practices on various garment mending behaviors. The findings underscore the importance of encouraging diverse repair practices among fashion consumers, as garment mending is central to SFC and can extend garment longevity, reduce overconsumption, and minimize waste.