Abstract
This paper explores the fundamental role of the local institutional environment in guiding the selection of effective market entry strategies for accessing growth opportunities in the Middle East. The Middle East region shows distinctive challenges and opportunities for international businesses seeking to expand into new markets. Understanding the complex interplay between local institutions, regulatory frameworks, cultural values, and market dynamics is critical for making informed decisions regarding market entry. Applying a systematic literature review (SLR) and conducting a focus group method with local and international players involved in the operations in the Middle east. This research explores how various institutional factors influence the choice of market entry strategies, including joint ventures, acquisitions, greenfield investments, and strategic alliances. It aims to provide valuable insights and practical recommendations for businesses seeking to navigate the complex landscape of the Middle East market. Eventually, this study contributes to advancing our understanding of the intersection between institutional theory and international business strategy, offering valuable guidance for firms aiming to unlock new growth opportunities in the dynamic Middle Eastern region.