Marketing and Retail
Marketing and Retail (M&R) Full Paper Session

Well-being in sales: Going beyond carrots and sticks to support mental health and the absence of mental illness

MF
Monica Franco-Santos Cranfield University
PR
Pilar Rivera University of Zaragoza
CS
Cristina Suarez Alcala University
JM
Javier Marcos-Cuevas Cranfield University

Published in BAM2024 Conference
Publisher X-CD Journal
Date of Conference September 2–6, 2024