Abstract
Sustainable entrepreneurship seeks to link business growth to environmental defense and social accountability tasks that comply with the United Nations Sustainable Development Goals. The expansion of sustainable businesses encounters multiple substantial barriers when operating globally because they must handle different regulatory systems as well as cultural preferences and limited resources. Generative Artificial Intelligence (AI) stands as an emerging disruptive technology to handle these difficulties because it provides advanced marketing solutions together with supply chain optimization and automated localization capabilities. This study evaluates the implementation of generative AI within sustainable businesses to assess its capabilities for boosting cross-border e-commerce activities. This paper uses qualitative methods to study Brazilian, Mexican, Argentinian, Indian, French, and American case studies about AI technology intersection with sustainable entrepreneurship. Generative AI enables companies to access worldwide markets and operate more efficiently as well as promote sustainability by utilizing predictive analytics with automated solutions. The adoption of AI throughout different industries remains constrained by ongoing problems regarding ethical considerations, regulatory restrictions, and environmental effects generated by AI systems. This study advances understanding of sustainable entrepreneurship in a practical way through its recommendations that benefit technology developers and entrepreneurs as well as government officials. The paper stresses that companies need unified frameworks to expand generative AI advantages while making sure it complies with sustainability targets. The research results show how generative AI offers the potential to drive sustainable worldwide business operations, which both include everyone and respect the environment.