Sustainable and Responsible Business
Sustainable and Responsible Business Developmental Paper Session (A)

Digital Out-Of-Home advertising on intention to purchase green products

MH
Michael Humbani University of Derby
AU
Aileen Uys Institute of Marketing Management
Published in BAM2023 Conference
Publisher X-CD Journal
Date of Conference September 5–6, 2023
Digital Out-Of-Home advertising on intention to purchase green products M. Humbani · A. Uys
Sustainability Experiences of Businesses in Scotland: Transition to Achieving Net Zero. R. Adedokun · I. James · T. Ibukun · C. Onoshakpor
Digital Technology for Decarbonisation: Sectoral and Location Significance for the Net Zero Transition P. Baranova · M. Meadows · J. Robins